Our Story

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Founded in 2019, Jessica James was inspired to create gentle, yet effective hair and skin care products by daughter Kennedy Rue. Gentle products were formulated with natural and organic ingredients to create an experience to connect you to your Ruets. 

We believe that each one of our customers are unique in nature and thrive to nurture the essentials for hair and skin care. We  are always a phone call, email or direct message away to ensure that our products are satisfying the needs of our customers.